Businesses are seeing the benefits of working with freelance writers, with around 73% of companies turning to freelancers to help them over hiring extra staff, according to research.
The question is, how can a competent freelance writer help you with your next project? Here are some of the key benefits:
Work with someone who understands your business or industry
Freelance writers often specialise in different topics or niches and will bring with them a wealth of knowledge to your project. Either that, or they’ll have a natural interest in the topic that means they’ll be researching it in-depth. They’ll quickly be able to see the purpose of your project and write content that gets to the heart.
This is valuable to making your project as effective as it can be.
Get a new perspective on a project
When you’re heavily involved in your own work or project, it can be hard to know to write about your story or the project you’re working on.
A writer coming in to help you can see your project from an outside viewpoint and can bring in new perspectives. They may have ideas you haven’t thought about before. Working with a freelancer can be enlightening and insightful.
Cost-effective and convenient
Businesses have been cutting back on staff, find that they can’t afford to recruit a full-time person or only need somebody for the short-term. A freelancer can fill an important gap by being available short-term, for a specific purpose and flexible. While rates can be higher, this saves money in the longterm, as your business will not have to worry about providing sick or annual leave and other benefits.
Want to find out more? Get in touch and I’ll be happy to answer of your questions!
